This is a trending tool to generate leads, as you will be provided a virtual 10 digit number and you can advertise that number with "Give us a missed call on 999XXXXXXX". All the details like caller's phone number, day & time of missed call etc will be recorded in a cloud based online panel from which you can access all the leads generated and then can easily follow-up all the numbers who have given a missed call on your advertised number.